After months of speculation, the fate of Waze, the social-mapping-location-data startup, is finally decided: Google is
buying the company, giving the search giant a social boost to its already-strong mapping and mobile businesses. Speculation has had it at $1 billion to $1.3 billion, but so far there is no price on the deal. In any event, it's a doubly strategic move. Google's purchase comes in the wake of what appeared to be failed negotiations between the Israel-based startup two big rivals of the search giant: Facebook, which was
eyeing up the company but apparently faltered at the due dilligence phase; and
Apple (neither company ever publicly confirmed interest in acquiring Waze).
Source: http://feedproxy.google.com/~r/Techcrunch/~3/bV6Z-CLi5WM/
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