The influence that social media and the advancement of technology has had in recent years has meant that the traditional methods of communication are steadily becoming obsolete, particularly in business. The telephone has long been the most popular tool for communicating in the business world, allowing easy access to clients, customers, other businesses and employees.
Its effectiveness and versatility shows that there is still a place for the humble telephone within any business. They are the perfect way to communicate either internally or externally and can save time and money. It?s clear to see why they are still widely used within the business world and even within the digital age it?s safe to say there is still plenty life within it yet.
With the correct information and training, you and your business can maximise the opportunities good telephone skills provides and use them to your advantage.
Here are some useful tips to generate business for your brand which proves the telephone remains a vital source of communication.
Staff training
Although emails are predominately used for communication within most businesses, they do allow for review or proofreading before they are sent to the recipient, meaning that any errors within it can be addressed and dealt with. Telephone calls however allow very little room for error, so it?s wise to give staff in depth training. Poor communication skills could have a serious effect on the business. Telephone calls?aren?t?always pleasant affairs and within any business there is the possibility of conflicts. This could be disgruntled customers, impatient clients or simply an internal issue, so it?s best to be able to deal with any problem professionally and efficiently. Always remember that when communicating with anyone outside of the company you are a representative and the way you conduct yourself in the conversation could affect the businesses reputation or perception positively or negatively.
Avoid cold calling and aggressive selling
Cold calling used to be an effective way to boost sales and generate business, sadly, due to the evolution of technology and expansion of communication tools it is increasingly becoming out of date and unsuccessful. Customers are more likely to respond through good customer service and efficiently dealing with their issues and needs, so it?s advised to concentrate on using more modern methods of communication e.g. social media, direct mail, varied media distribution etc.
Customer is priority
They are the most important aspect of any company and without them a business could not function, so good customer service and maintaining relationships is vital. Vocal communication is important as many clients or customers find emailing to be too impersonal, so perfecting telephone manner and etiquette is paramount. It?s a great method of creating strong relationships and dealing with problems. It is also the perfect opportunity to create a division of your business that purposely deals with telephone calls and customer services. These employees can be specially trained to deal with a whole range of issues, leaving other areas of the business to deal with their specific jobs.
Taking into consideration these useful tips can significantly benefit your business in a whole variety of ways. Here some great benefits your business can acquire by using affective telephone communicating skills.
Easy internal communication
This is most effective within a large business situation and allows for good communication maintenance. Employees can communicate with each other throughout the working day in an efficient and simple way.? Regardless of the size of the location, an employee in one department can liaise with a colleague somewhere else in the business without leaving their desk, meaning more time can be spent on work.
Advanced features and link up systems
Technology has advanced within telephone communications so businesses can use them to their advantage. Many systems now allow for link up with mobile phones, email or even fax or pager, so clients, customers and employees can be contacted and dealt with regardless of where they are. They can be modified to provide bespoke settings for any company.
Low costs
Telephone communication can be very expensive, especially within a business situation. A large business may deal with thousands of calls a day, meaning tariffs will be high. To combat this it is possible to negotiate with a provider and set a monthly tariff, cementing the monthly cost to suit the business. If you were to pay for each month depending on communication rates rather than a set bill it could be very expensive.
Easy to expand
Every business uses telephone communications, regardless of the size. The beauty of using telephones is that if the business were to expand, it would be very straightforward to increase the amount of telephones as a company-wide system would be easy to install. It would also be possible to incorporate a bigger telephone system to suit your businesses specific needs.
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Source: http://www.howtoee.com/telephone-tips-that-will-help-generate-business/
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